More Impact with Smart Lead Analytics
Track, evaluate, and optimize your lead generation, nurturing, and cost efficiency – all in one place.
Competent Team Decisions Through One Unified Platform
Foster collaboration and make better, data-driven decisions – quickly and intuitively.
360° Transparency Across Campaigns & Products
Access all relevant KPIs - performance, conversion, revenue, and contribution margin - in real time.
AI-driven Scenario Planning for Marketing & Products
Plan budgets and roadmaps with predictive simulations, variance analysis, and intelligent forecasts.
Holistic Steering with smartpm.solutions – Marketing, Product & CRM Intelligently Connected
Make smarter marketing and product decisions — driven by reliable data, intelligent forecasts, and integrated dashboards. With smartpm, you analyze campaign performance, product profitability, market potential, and budget efficiency in one place. Say goodbye to scattered Excel files – and start working on a unified platform that connects Controlling, Marketing, and Product teams.
Integrated marketing and product controlling at a glance: track all key marketing KPIs – conversion rate, reach, engagement, ROI, and cost-to-revenue. Monitor product profitability across the entire lifecycle, including contribution margin and forecasts. An analytical CRM maps the customer journey and manages leads seamlessly from first contact to close.
Factsheet
- Connecting all departments, actual and planned data in a single point of truth
- Data Connectivity – integration of data sources and external databases
- Overview of all functions and dashboards: planning, analysis, budgeting, forecasting, and reporting
- Easy data visualization
- Connect all sub-plans: profit & loss statement, balance sheet, cash flow
- Seamlessly connect strategic and operational planning and implement measures to achieve objectives
- Better decision-making through proven planning approaches and high-performance software – FP&A, xP&A
- Scenario analysis, rolling forecast, driver-based planning
- Seamless integration with Power BI and AI assistants
"smartpm significantly streamlined our planning – saving time and effort across departments. Excellent support and a truly friendly team. A partner we fully recommend."
Controlling
Let’s talk about your marketing success – book a free expert session
Themenverwandte Beiträge
Machine learning in FP&A – is it a party I need to be at?
Machine Learning keyfacts and possible usecases from an FP&A perspective.
Innovative planning for INNIO
INNIO chose smartPM.solutions as FP&A implementation partner. ‘From the first interaction it felt like we spoke the same language.’
S&OP Pain Points – How to balance supply and demand
Do you lose sales because your demand plan is not up to date? How do you set inventory targets? Do you track forecast accuracy? And … do you do any of this in Excel? Most companies need a quick response to the market and with Excel, as you can imagine, this is hard to do.
Increasing your Closing accuracy through AI
Another month passed and another Sales Forecast Meeting ahead of us. The picture is often the same: Frantic Sales Directors and Sales Controllers trying to pull all the information together from the different sources like CRM, ERP, countless Excel-files only to realize that deals have slipped once again. We and most of our customers faced
AI-Inside Summit: smartPM.solutions makes forecasting fit for the future
Latest scientific methods at the AI Summit Not only the participants of the AI-Inside Summit, but also a recent study on ‘Predictive Planning and Forecasting’ of BARC (2019) confirm that most experts in Sales Operations and Financial Departments realize the value of artificial intelligence in planning and budgeting. 65 % of the respondents hope for